Demifined is jewellery for the days that are actually your life: the Tuesday morning when you want to feel like yourself, the Friday night when one good piece pulls the whole look together.

We believe jewellery shouldn't wait in a box for a special occasion. It should go with you on coffee runs and commutes, to celebrations, and through the ordinary days that end up being the ones you remember.

We wanted jewellery that was actually worth it

It started with a jewellery box. One evening we opened it and counted the pieces we had stopped wearing: the ones whose finish had faded, the ones that left a green mark on the skin, the ones that never lasted a week.

Fast fashion jewellery looks good only sometimes. Fine jewellery is too precious to wear through a normal day. We couldn't find anything in between, so we started Demifined.

Every piece has to be comfortable enough to forget you're wearing it, gentle on sensitive skin, and made to hold up through a full day. Before anything joins the collection, we ask one question: would we trust it on a regular workday?

Demifined is still young, and we choose each piece with care. If you're wearing one of ours, thank you. You're why we started.

What is demi-fine jewellery?

Demi-fine sits between fine jewellery and fast fashion. Our pieces are made from skin-friendly metals such as stainless steel and finished with gold or silver-tone plating, at a price that makes sense for something you'll reach for again and again.

It's not cheap and it's not pretentious. It's jewellery that works as hard as you do.

What we stand for

Curated for you. Every piece is chosen to be comfortable and easy to wear.

Gentle on skin. Hypoallergenic and nickel-free metals.

Built to last. A water-resistant, tarnish-resistant finish.

No occasion required. Wear it your way, whenever you like.

Made to keep up

A finish that can handle the odd splash and a busy day.

Styled imagery. Water-resistant finish. Please remove before swimming or showering.

Frequently asked questions

Can I wear it in water?
Our pieces have a water-resistant finish, but we recommend taking them off before swimming or showering, and keeping them away from perfume, lotion and other chemicals.

How do I clean and store it?
Wipe it with a soft, dry cloth after wearing, and keep it somewhere dry when you're not wearing it.

Is it safe for sensitive skin?
Our pieces use hypoallergenic, nickel-free metals. If you have a known metal allergy, please check the product details or get in touch before ordering.

Will the colour fade?
Plating is a thin finish, so it can wear down over time with heavy friction and contact with chemicals. Looking after your piece as described above helps it keep its shine for longer.

Our promise

Every piece here is one we would wear ourselves. If we wouldn't stand behind it, we don't sell it.

Wear it. Own it.
Demifined